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What are you searching for?
May 5, 2016
By: Catherine Diamon
Consumer satisfaction and purchasing habits are driven primarily by emotion—whether that be feeling empowered, appearing youthful, or caring for oneself. As a result, brand owners look to strengthen positive emotions and reinforce product and sustainability claims to form a lasting impression on consumers. BASF helps its customers achieve this through new ingredients, formulations and innovative product concepts while also helping to optimize the sustainability performance of their portfolios. Customers can experience the latest innovations for the personal care industry at the 2016 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, from May 10-11 at the New Jersey Convention and Exposition center in Edison, New Jersey. “BASF connects the dots between consumer needs, market trends and our formulating expertise to create a unique offering for our customers, which now includes a Sustainable Solution Steering method, which provides more transparency about the sustainability profile of BASF ingredients,” said Nimit Mehta, Head of Marketing & Sustainability, Home & Personal Care North America. “NYSCC Suppliers’ Day affords us the opportunity to share these offerings for an enriched consumer experience.” New product launches from BASF Care Creations on display at NYSCC Suppliers’ Day, include: Experiential Skin Care, features five unique skin care product solutions to turn everyday routines into a sensory experience. Flamenco Summit Aqua, a natural mica with a unique blue shade that offers intense brightness and magnifies the range of possibilities in make-up and skin care applications. Reflecks Dimensions Brilliant Gold, a new borosilicate substrate which has an intense gold reflection. This glammed up gold offers a high sparkle shine and chroma for cosmetic applications. Lys’Sun repairs imbalances caused by sunlight and restores the production of functional elastic fibers to help skin regain a youthful appearance. Plantasil 4V, an economical, tailor-made compound for a strong conditioning effect in shampoos. It improves wet combing and sensorial performance on different hair types equivalent to those of silicone containing benchmarks.
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